Hey there readers, its your old pal Tumbly here with another groundbreaking idea for the masses. One night while blogging I happened upon a product that just screamed for my help. It is called the Back Joy and you can see all about it right here. Basically, its a ergonomically designed seat cushion intended to properly align the back while seated so as to relieve back pain caused by misalignment. There are literally hundreds of similar products out there all claiming to be a miracle back saver. For some reason, I suddenly had taken a liking to the Backjoy and wanted to lend a hand with my marketing proficiency.
What the Backjoy needed to do was take their product to the next level. They needed to offer something that no other product offered. So I looked closely at the commercial. It seemed that the target audience was mainly made up of elderly gentlemen. They were shown having trouble standing up from a chair, getting in and out of vehicles, and experiencing general to severe discomfort throughout the day. The Backjoy seemed to fix all of that. So I began to think about what other situations the elderly may have trouble with. And then it dropped on me like a giant load of stinking..... genius.
Old folks have trouble with doing their business in the bathroom! Many can't even make it to the bathroom, and those who can often have trouble getting up from the toilet. The toilet is the one place you have to sit where the Backjoy just can't help you. To save them the embarrassment, some people of the geriatric persuasion turn to adult diapers for their incontinence needs. The most popular brand of these adult diapers is Depends, a leader in the diaper business. My plan is successfully combine Depends Adult Diapers with the Backjoy to create the ultimate in bathroom comfort: fix your back while you empty your bowels. No need to worry about not being able to get up from the toilet any more. Relieve yourself in comfort and style. Take your Backjoy with you wherever you go and never sit with pain again. Also on sale, specially made pants to hide the now rather impressive bulge on your backside!
What the Backjoy needed to do was take their product to the next level. They needed to offer something that no other product offered. So I looked closely at the commercial. It seemed that the target audience was mainly made up of elderly gentlemen. They were shown having trouble standing up from a chair, getting in and out of vehicles, and experiencing general to severe discomfort throughout the day. The Backjoy seemed to fix all of that. So I began to think about what other situations the elderly may have trouble with. And then it dropped on me like a giant load of stinking..... genius.
Old folks have trouble with doing their business in the bathroom! Many can't even make it to the bathroom, and those who can often have trouble getting up from the toilet. The toilet is the one place you have to sit where the Backjoy just can't help you. To save them the embarrassment, some people of the geriatric persuasion turn to adult diapers for their incontinence needs. The most popular brand of these adult diapers is Depends, a leader in the diaper business. My plan is successfully combine Depends Adult Diapers with the Backjoy to create the ultimate in bathroom comfort: fix your back while you empty your bowels. No need to worry about not being able to get up from the toilet any more. Relieve yourself in comfort and style. Take your Backjoy with you wherever you go and never sit with pain again. Also on sale, specially made pants to hide the now rather impressive bulge on your backside!
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